RCB's ambitious plan: Dubbing over 1000 content videos in multiple Indian languages

In a bid to promote inclusivity, Royal Challengers Bengaluru (RCB) is taking steps to expand its audience by providing content in various languages. As a first step, they have launched a Kannada Instagram page on the auspicious occasion of Karnataka Rajyotsava. This initiative has garnered an overwhelming response, with over 1.6 lakh followers joining the page in just one month.

This highlights the team's dedication to its local fanbase, while also reinforcing the importance of engaging in the native language to foster a deeper and more personal connection.

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height: 162px; border-radius: 18px; } .namePrice { display: flex; justify-content: center; align-items: center; margin-top: -32px; flex-direction: column; } .namePrice .name { color: #fff; font-family: Lato; font-size: 16px; font-weight: 700; } .namePrice .price { color: #fff; font-family: Lato; font-size: 20px; font-weight: 900; } .teamshift { display: flex; justify-content: center; align-items: center; margin: 8px 0; gap: 8px; } .teamshift span { text-transform: uppercase; border-radius: 4px; background: rgba(39, 38, 33, 0.5); padding: 2px 6px; color: #fff; font-family: Lato; font-size: 12px; font-weight: 700; } ul.playerStats { list-style-type: none; display: flex; width: 100%; gap: 0 10px; flex-wrap: wrap; padding: 0 0 0 8px; } ul.playerStats li { width: 53%; color: rgba(255, 255, 255, 0.6); font-family: Lato; font-size: 12px; font-weight: 400; line-height: 150%; } ul.playerStats li:nth-child(even) { font-weight: 900; font-size: 14px; width: 40%; color: #fff; } /* share block css */ .shareBlock { display: flex; width: 20px; height: 20px; cursor: pointer; position: relative; } .shareBox { position: absolute; right: 0; top: 27px; border-radius: 4px; background: #fff; box-shadow: 0px 0px 6px 0px rgba(0, 0, 0, 0.16); display: flex; padding: 6px 9px; align-items: center; gap: 24px; z-index: 3; width: fit-content; height: 50px; display: none; } .shareBlock:hover .shareBox { display: flex; } .iplCopyLink, .shareVia { color: #999; text-align: center; font-family: Lato; font-size: 14px; font-weight: 400; line-height: 150%; white-space: nowrap; position: relative; } .iplCopyLink::before { content: ' '; width: 1px; height: 40px; background-color: #d9d9d9; position: absolute; left: -12px; top: 5px; } .iplCopyLink img, .shareVia img { margin-top: 4px; } .socialIcons { display: flex; justify-content: center; align-items: center; } .shareVia .socialIcons a { margin-left: 12px; } .shareVia .socialIcons a:first-child { display: none; margin-left: 0; } @media (max-width: 767px) { .shareVia .socialIcons a:first-child { display: block; } } a.ctaFullCoverage { font-size: 16px; margin: auto; position: absolute; bottom: -22px; left: 0; right: 0; background: #00b1cd; width: 100%; max-width: 200px; color: white; padding: 12px 16px; font-weight: 700; text-align: center; border-radius: 22px; overflow: hidden; box-shadow: 0px 0px 16px 0px #00B1CD; text-decoration: none; } a.ctaFullCoverage span { position: relative; z-index: 2; margin-left: 24px; } a.ctaFullCoverage span::before { content: ''; position: absolute; left: auto; right: 0; top: 0; bottom: 0; margin: auto; border: 1px solid #FFF; width: 10px; height: 10px; border-width: 2px 2px 0 0; z-index: 2; transform: rotate(45deg); } a.ctaFullCoverage span::after { content: ''; position: absolute; left: auto; right: 0; top: 0; bottom: 0; margin: auto; height: 2px; width: 16px; background-color: #FFF; border-radius: 2px; } a.ctaFullCoverage::before { content: ''; position: absolute; top: -17px; left: 50px; width: 24px; height: 74px; background-color: rgba(255, 255, 255, 0.4); transform: rotate(32deg); animation: shinerMooving 3s infinite; z-index: 1; filter: blur(1px); } @keyframes shinerMooving { 0% { left: -40px; } 100% { left: 150%; } } Top 15 buys at IPL 2025 Auction Rishabh Pant ₹ 27 Cr DC LSG Total Match 111 Total Runs 3284 Highest Score 128 runs Shreyas Iyer ₹ 26.75 Cr KKR PBKS Total Match 115 Total Runs 3127 Highest Score 96 runs Venkatesh Iyer ₹ 23.75 Cr KKR KKR Total Match 50 Total Runs 1326 Highest Score 104 runs Wickets 3 Best Bowling 2/29 Arshdeep Singh ₹ 18 Cr PBKS PBKS Total Match 65 Total Runs 29 Highest Score 10 runs Wickets 76 Best Bowling 5/32 Yuzvendra Chahal ₹ 18 Cr RR PBKS Total Match 260 Total Runs 37 Highest Score 8 runs Wickets 205 Best Bowling 5/40 Jos Buttler ₹ 15.75 Cr RR GT Total Match 107 Total Runs 3582 Highest Score 124 runs KL Rahul ₹ 14 Cr LSG DC Total Match 132 Total Runs 4683 Highest Score 132 runs Trent Boult ₹ 12.50 Cr RR MI Total Match 104 Total Runs 83 Highest Score 17 runs Wickets 121 Best Bowling 4/18 Jofra Archer ₹ 12.50 Cr MI RR Total Match 35 Total Runs 195 Highest Score 27 runs Wickets 46 Best Bowling 3/15 Josh Hazlewood ₹ 12.50 Cr RCB RCB Total Match 12 Total Runs - Highest Score - Wickets 12 Best Bowling 3/24 Mohammed Siraj ₹ 12.25 Cr RCB GT Total Match 93 Total Runs 109 Highest Score 14 runs Wickets 93 Best Bowling 4/21 Mitchell Starc ₹ 11.75 Cr KKR DC Total Match 41 Total Runs 105 Highest Score 29 runs Wickets 51 Best Bowling 4/15 Phil Salt ₹ 11.50 Cr DC RCB Total Match 21 Total Runs 653 Highest Score 89 runs Ishan Kishan ₹ 11.25 Cr MI SRH Total Match 105 Total Runs 2644 Highest Score 99 runs Wickets - Best Bowling - Jitesh Sharma ₹ 11 Cr PBKS RCB Total Match 40 Total Runs 730 Highest Score 49 runs Check Full Coverage

With this digital strategy, RCB aims to make player stories accessible to all cricket lovers.

In addition to the content creation for the Kannada page, RCB is working on dubbing content in multiple Indian languages, celebrating the vibrant culture and spirit of the country, with Karnataka being at the forefront.

The franchise felt encouraged seeing the enthusiasm of fans for the first regional Kannada page to continue bringing fans closer to the team while embracing and celebrating the diversity of its supporters.

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