United CEO Berrada spoke to employees at a meeting held at Old Trafford last Wednesday, with the specifics of the conversation now being revealed by The Athletic.
Berrada, who joined from Manchester City in June, explained that the Red Devils are keen to land the top-flight trophy in 2028 when the club turns 150-years-old.
The United chief executive added that it was ‘not sensible’ for United to think that they can play like Pep Guardiola’s team and played down talk of a 10-year plan.
‘It’s not a 10-year plan,’ Berrada said. ‘The fans would run out of patience if it was a 10-year plan.
‘But it’s certainly a three-year plan to get there. To think that we’re going to be playing football as good as Manchester City played against Real Madrid last season by next year is not sensible.
‘And if we give people false expectations, then they will get disappointed. So the key thing is our trajectory, so that people can see that we’re making progress.
‘I think it’s the club’s 150-year anniversary in 2028… if our trajectory is leading to a very good place in that sort of timeframe then we’d be very happy with that.
‘Because it’s not easy to turn Manchester United into the world’s best football team.
‘The ultimate target for Manchester United – and it’s always going to be this, really – is that we should be challenging for the Premier League and challenging for the Champions League. It’s one of the biggest clubs in the world.’
When did Man Utd last win the Premier League title?Manchester United last won the Premier League title in the 2012-13 season under legendary former manager Sir Alex Ferguson.
Berrada arrived at United with plenty of hype – given his stellar work at City – and his acquisition was seen as a major coup.
When news emerged that Berrada was heading to United, former defender Rio Ferdinand said: ‘I spoke to some guys who were at Manchester City. They cannot believe we have got him.
‘They think he has done so much in the game at different levels and has been successful and that it is a really good, sharp signing for us.’